If you haven’t already heard of him there is more than a good chance that 2017 will be the year where you hear about A Modern Man more than once. With 5 singles on his first album the Man Who Learned To Live, there is good ammunition for a breakthrough.
No doubt 2017 is going to be a busy year for A Modern Man. With no less than five singles on the album this year is going to be dedicated promotion. Much energy has been put into this album from songwriters, producers and band. After more than two years of recording and producing the Album Transformations will be out this spring.
The promotion will start out in Germany. As he explains, “we feel we are in good touch with the German music market and are getting some very good feedback from my German fans”.
You Know It When You Hear It
The sound of A Modern Man is unmistakable British. With clear inspiration from British music from the 70s, 80s and 90s it’s a sound of big harmonies and catchy melody lines. What makes it both new and rather special is how the bold sound is combined with a nerve from a melancholic and bitter-sweet vocal that draws you inn on another level.
Lyrics with Depth and Nerve
Just like the sound the lyrics consist of many bold and catchy phrases that often contain more layers than first perceived. Many of the lyrics seem to evolve around a theme about how life is never easy but lever letting this keeping you from living your life to the fullest.
Though A Modern Man always claims that the lyrics are personal there are little doubt that many of the songs can and will be perceived as comment on modern life in general.
As Ian explains “I’m used to receive anything from half written to finished song to work with, but in this case it was different. As this was a co-up project A Modern Man instead of sending me at least half way done songs he would boil down the songs. He would insist of not giving me more than what he considered the essences of a song for me to work with how I saw fit. I would receive small melody lines, often not more than one or two lines for the verses and one or two lines for the chorus. “
One of the strong characteristics of the songs on this album is how they are both extremely simply and advanced at the same time. “I would never ad complexity to a catchy simple melody line full of character, rather I would work around them the way the harmonies sort of drift around these hooks and let you experience them in a different light. “
I think that one of the best criteria for this process being a success in this case is that both of us feel that we couldn’t have written these songs on our own and yet we both feel that these songs belong in our individual song universes.