IN has in many years worked as producer/writer and artist on a large amount of recordings with many different artists. He has been based in London for over a decade and have always followed closely the development of the music industry as it has changed from the old model with big major record companies to what it is slowly becoming today. He has also been a keen networker on the many industry events around the world.
He have always had a keen interest in the business itself, don’t forget that the UK recording industry was for long the 3 biggest export in the country. We also know today that the global music market generates a whopping 30 Billion Dollars a year! yes that\s correct, so any saying that there is no future in music is plain rubbish. And the best part is that a much larger share of all that money today goes to the artists themselves.
Originally a vivid jazz pianist, it would not take long before he started to have a keen interest in pop and rock music. If there is one thing nearly all people have in common then that is popular music. You always have songs that reminds you of things in the past, your first love, first break up etc. Songs are very important in so many people lives. Much more than movies and sport.
When working as producer he can take the simplest of ideas (usually the simplest are the very best) and just get on with it on his beloved laptop and make music that would in the past have had to be made in expensive million dollars recording studios. Software and computers have today become both so cheap and powerful that we never could have dreamt about even 10 years back, and thus have made it possible to make music for no money, with only hard and persistent work and of course talent.
Some years ago IN started BPS, a complete rethink of the the workings of a traditional record label, where there should be no obstacles in getting music out to the the fans. There would be no CD returns, un-sold and lying around in boxes, no complicated contracts that artists would live to regret and so on. And its very much becoming a success. BPS is still growing its rather big fanbase by the day, in the end simply by releasing cool songs that people like. All artists and label share what they earn and artists very much take part in their own career development such as promoting themselves.
Now with this book he will try to learn tips and tricks how to actually get your music heard out there, in this first instalment, by the radios.